Case study
Maranoia | NSLB X Nike
An NSLB and Nike event held before the 2026 TCS London Marathon, a single day of sprint and endurance races for a shot at four £1,000 prizes.
The concept
NSLB brings people together around self improvement beyond the gym, and this one was run with Nike ahead of the 2026 TCS London Marathon. 140 runners were picked at random to race for a shot at four £1,000 prizes, with invite only relays rounding things out. I wanted to capture the whole day, not just the races but everything around them, the NSLB pop up, the recovery stations, the food, everything that made it feel like a proper hub rather than just a race.